eRetail Cybertech offers fully combined retail automation solutions including store management systems and back office management systems for chain stores, franchise stores, supermarkets, hypermarkets and F&B outlets. They provide reliable, flexible and easy-to-use software applications and products to retail formats worldwide. Leveraging on the initial success of its solutions in market, the company had plans for further scaling & expanding its market countrywide especially across five major cities - New Delhi, Mumbai, Bangalore, Chennai and Hyderabad. The client was well aware of the fact that any expansion plans is flooded with several pitfalls so in order to understand the challenges it was on look for some professional advice. In order to meet the expansion objectives Zeebracross conducted research based study across all five zones in the country. On the basis of the findings the team developed Online communication and branding strategies, user experience designs & sales and marketing support plans which could be rolled out to tap the market potential.