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Strategic Marketing Partner:

InfocusRx team provides strategic marketing support for No # 1 Population Health Analytics company -VitreosHealth. The company offers advanced population management tools leveraging EHR, claims and socioeconomic data for Healthcare organizations. The services include strategic marketing, design, content and technology services.

InfocusRx helps market Vitreos product and services without increasing their in-house marketing staff, at half the cost, with the assurance of quality and timely delivery of services. We serve as an integral part of their marketing department, consisting of expert medical writers, copywriters, editors, business insight researchers, marketers, website designers, multimedia production team, programmers and dedicated project manager. InfocusRx service offerings includes branding, communication strategy across all the touch points, product UI design, inside sales, digital marketing, search engine optimization (SEO), business development support, campaign design and execution, blog-writing, case-studies, Whitepapers, webinars with success rate of more than 200 CXO level attendees from ACO, PCMH, Physician Groups and Payers, participation in Major US conference and exhibition - HiMSS, AMGA, HFMA, AHIP and setting up of offshore development centre in Hyderabad.

Key Results Delivered:
  • Rebranding of the company from PSCI to VitreosHealth
  • Setting up offshore development facility
  • Migration of service from India support center to in-house team in Dallas