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Deccan Ka Dum: Uniting Fans Globally – An Offline-Online Campaign for Deccan Charges IPL-2010

Introduction: In the year 2010, the Deccan Chargers, an IPL team based in Hyderabad, faced an unfortunate predicament. Due to ongoing issues surrounding the Andhra Pradesh Bandh, the team was unable to play matches in their home ground. However, in the face of adversity, the Deccan Ka Dum campaign emerged as a beacon of hope, …

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Social Media Marketing for health and wellness business

Social Media marketing for health and wellness business

In Feb 2021, while planning and rolling out #ResponsibleNutrition campaign by our parent company IMC Digital Health ( www.imcdigital.life ) for NutrifyToday, we understood the importance of the campaign to bring awareness to consumers about the claims of dietary supplements, functional foods, and nutritional ingredients manufacture for healthy living. Today’s consumers are focused on wellness …

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Various Technologies Blending With Healthcare Industry

Various Technologies Blending With Healthcare Industry Abstract Technology and Healthcare- sounds like poles apart, but are actually a powerful duo! The healthcare industry is becoming more dynamic after the involvement of technology. The technology is not only improving the efficiency and effectiveness of healthcare services but also backing the industry by acting as “Cost-Cutter” which …

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Valuation – A “Game Changer” for Startups

Valuation – A “Game Changer” for Startups Abstract According to market analytics, the investment in the startups of healthcare domain has escalated by 78% from the last year. The main reason for this escalation is the fact that the investors want to be “in the saddle” to take risks and venture into new healthcare business. …

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Technology in Medicine- The Future of Health Care

Technology in Medicine- The Future of Health Care Abstract Technology and medicine are like “Pieces of a jigsaw puzzle” that complete and complement each other. The emergence of new diseases and complications of the existing ones pose a big challenge, starting from diagnosis to the treatment. Medical technology can help overcome this challenge by making …

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SOCIAL ENTREPRENEURSHIP

SOCIAL ENTREPRENEURSHIP Abstract: ‘Social entrepreneurship’ is an endeavor to draw up new business ventures in solving community or social problems. It creates innovative solutions to pressing social issues and mobilizes the ideas, capabilities, resources and social arrangements essential for sustainable social transformation. A ‘social entrepreneur’ combines the passion of a social mission with a business …

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Self-Health Measurement Technology: The Next Generation Healthcare

Self-Health Measurement Technology: The Next Generation Healthcare AbstractWhatever advanced technology we see and use today is the output of somebody’s imagination from yesterday and may be what we imagine and sci-fi today will become the reality tomorrow. The healthcare sector is constantly transforming as the technology is blending in it. The wearable healthcare technology started …

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Why the Business of Rehabilitation and Physical Therapy Looks Promising?

Why the Business of Rehabilitation and Physical Therapy Looks Promising? Abstract The number of people developing the chronic disease is ever-increasing, and so is the morbidity associated with it. This increase in disability implies an increase in demand for rehabilitative and physical therapy. With the market value more than $35 billion, the business opportunities are …

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