Client Overview:
Onco Cancer Center is a leading provider of cancer treatments, offering consultations and advanced medical care across multiple locations. Committed to delivering exceptional patient experiences, Onco Cancer Center sought to enhance patient engagement through various initiatives, including digital assets, newsletters, corporate films, and care management.
By leveraging digital assets, newsletters, corporate films, and care management, Onco Cancer Center successfully implemented a comprehensive patient engagement strategy. This approach not only provided patients with valuable support and resources but also strengthened relationships with physicians and increased brand visibility, ultimately improving patient outcomes and experiences in cancer care.
Challenge:
Onco Cancer Center faced the challenge of effectively engaging patients throughout their cancer journey, from diagnosis to treatment and beyond. The goal was to provide patients with comprehensive support, education, and resources to empower them to make informed decisions and improve their overall experience.
Solution:
IMC4Growth collaborated with Onco Cancer Center to develop a comprehensive patient engagement strategy that encompassed various elements:
Digital Assets:
IMC4Growth created compelling infographics and produced video interviews featuring oncologists, medical staff, and patients. These assets simplified complex medical information and humanized the patient experience, making it easier for patients to understand their condition and treatment options.
Digital Communication Strategy:
A robust digital communication strategy was implemented to engage patients across various channels, including social media, email newsletters, and the Onco Cancer Center website. This strategy included regular updates, educational content, success stories, and interactive elements to keep patients informed and connected.
Yugma Newsletter:
IMC4Growth conceptualized and curated the monthly newsletter, Yugma, serving as a knowledge-sharing platform for referring doctors and primary care physicians. Yugma featured educational articles, clinic updates, journal round-ups, invited articles, and interesting cases, fostering collaboration among physicians.
Corporate Film:
IMC4Growth produced a corporate film showcasing Onco Cancer Center's facilities, services, medical expertise, and patient testimonials. The film highlighted the center's commitment to providing compassionate care and innovative treatments, instilling confidence in patients and their families.
Care Management Communication:
Onco Cancer Center implemented a comprehensive care management program to support patients throughout their cancer journey. This included personalized care plans, emotional support services, financial counseling, and coordination of care between healthcare providers.
Results
The implementation of the comprehensive patient engagement strategy yielded significant benefits for Onco Cancer Center:
- Improved Patient Experience: Patients felt supported and informed throughout their cancer journey, leading to increased satisfaction and trust in Onco Cancer Center's services.
- Enhanced Physician Collaboration: The Yugma newsletter and digital communication strategy facilitated collaboration among referring doctors and primary care physicians, resulting in improved patient referrals and outcomes.
- Increased Brand Awareness: The corporate film showcased Onco Cancer Center's expertise and compassionate care, increasing brand awareness and attracting new patients to the center.
